Virgin Media Slots
Virgin Media’s 4 million pay-TV customers face permanently losing UKTV’s 10 channels, which include Dave and Gold, as the cable company looks to auction off the channel slots to rivals. T he cable operator Virgin Media is plotting a shake-up of the pay-TV industry by auctioning off rights to some of the best slots in its channel menu to the highest bidder. The move, backed.
SWOT analysis of Virgin Media analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Virgin Media SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Virgin Media to benchmark its business & performance as compared to the competitors and industry. As of 2020, Virgin Media is one of the leading brands in the media & entertainment sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Virgin Media competitors and includes Virgin Media target market, segmentation, positioning & Unique Selling Proposition (USP).
| Virgin Media Brand Analysis | |
|---|---|
| Parent Company | NTL and Telewest |
| Category | television, internet, mobile phone and fixed-line telephone services |
| Sector | |
| Tagline/ Slogan | Watch it, surf it, talk it, walk it |
| USP | First 'quadruple-play' media company in the United Kingdom, offering television, internet, mobile phone and fixed-line telephone services |
| Virgin Media STP | |
| Virgin Media Segmentation | Virgin Media Segmentationing based on different sources of broadcasting |
| Virgin Media Target Market | Fixed line, television users, internet users |
| Virgin Media Positioning | A popular high quality media and broadcasting company |
| Virgin Media SWOT Analysis | |
| Virgin Media Strengths | Below are the Strengths in the SWOT Analysis of Virgin Media: 1. All of the company's consumer services were rebranded under the Virgin Media name 2. Cable infrastructure brings many benefits to owners, because the expense of establishing cable infrastructure to customers provides a natural barrier to entry against competitors. 3. It also allows many additional services such as phone, cable TV and internet connectivity 4. The Sir Richard Branson goes for promotion in such a way that it effects all the media houses leading to trigger the all the channels with branding promotion. 5. Virgin Media owns and operates its own fibre-optic cable network, the only national cable network in the United Kingdom 6. Wide user base of approximately 5 million cable customers, of whom around 3.8 million were supplied with its television services (Virgin TV), around 4 million with broadband internet services and around 4.2 million with fixed-line telephony services 7. Virgin TV carries around 300 digital television and radio channels, including a mixture of subscription, premium subscription and pay-per-view channels. 8. Virgin TV, the digital cable television service from Virgin Media, currently ranks as the UK's second largest pay TV service |
| Virgin Media Weaknesses | Here are the weaknesses in the Virgin Media SWOT Analysis: 1. Integrating acquisitions could distract a company from other important tasks within the firm. 2. Expenses related to integrating back office IT systems and different corporate cultures could lead to further issues that hurt the firm over the long term. 3. High cost of business negatively affect profitability is a concern |
| Virgin Media Opportunities | Following are the Opportunities in Virgin Media SWOT Analysis: 1. Internet television brings higher demand for internet services through broadband carriers. 2. More penetration and tieups with other international companies |
| Virgin Media Threats | The threats in the SWOT Analysis of Virgin Media are as mentioned: 1. Higly competitive industry. 2. Job cutting would cause and issue 3. Unfavorable govt policies |
| Virgin Media Competition | |
| Competitors | Below are the top 4 Virgin Media competitors: 1. BT Group 2. O2 Mobile 3. TalkTalk 4. Vodafone |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Virgin Media. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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SWOT analysis of Virgin Media analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Virgin Media SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Virgin Media to benchmark its business & performance as compared to the competitors and industry. As of 2020, Virgin Media is one of the leading brands in the media & entertainment sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Virgin Media competitors and includes Virgin Media target market, segmentation, positioning & Unique Selling Proposition (USP).
| Virgin Media Brand Analysis | |
|---|---|
| Parent Company | NTL and Telewest |
| Category | television, internet, mobile phone and fixed-line telephone services |
| Sector | |
| Tagline/ Slogan | Watch it, surf it, talk it, walk it |
| USP | First 'quadruple-play' media company in the United Kingdom, offering television, internet, mobile phone and fixed-line telephone services |
| Virgin Media STP | |
| Virgin Media Segmentation | Virgin Media Segmentationing based on different sources of broadcasting |
| Virgin Media Target Market | Fixed line, television users, internet users |
| Virgin Media Positioning | A popular high quality media and broadcasting company |
| Virgin Media SWOT Analysis | |
| Virgin Media Strengths | Below are the Strengths in the SWOT Analysis of Virgin Media: 1. All of the company's consumer services were rebranded under the Virgin Media name 2. Cable infrastructure brings many benefits to owners, because the expense of establishing cable infrastructure to customers provides a natural barrier to entry against competitors. 3. It also allows many additional services such as phone, cable TV and internet connectivity 4. The Sir Richard Branson goes for promotion in such a way that it effects all the media houses leading to trigger the all the channels with branding promotion. 5. Virgin Media owns and operates its own fibre-optic cable network, the only national cable network in the United Kingdom 6. Wide user base of approximately 5 million cable customers, of whom around 3.8 million were supplied with its television services (Virgin TV), around 4 million with broadband internet services and around 4.2 million with fixed-line telephony services 7. Virgin TV carries around 300 digital television and radio channels, including a mixture of subscription, premium subscription and pay-per-view channels. 8. Virgin TV, the digital cable television service from Virgin Media, currently ranks as the UK's second largest pay TV service |
| Virgin Media Weaknesses | Here are the weaknesses in the Virgin Media SWOT Analysis: 1. Integrating acquisitions could distract a company from other important tasks within the firm. 2. Expenses related to integrating back office IT systems and different corporate cultures could lead to further issues that hurt the firm over the long term. 3. High cost of business negatively affect profitability is a concern |
| Virgin Media Opportunities | Following are the Opportunities in Virgin Media SWOT Analysis: 1. Internet television brings higher demand for internet services through broadband carriers. 2. More penetration and tieups with other international companies |
| Virgin Media Threats | The threats in the SWOT Analysis of Virgin Media are as mentioned: 1. Higly competitive industry. 2. Job cutting would cause and issue 3. Unfavorable govt policies |
| Virgin Media Competition | |
| Competitors | Below are the top 4 Virgin Media competitors: 1. BT Group 2. O2 Mobile 3. TalkTalk 4. Vodafone |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Virgin Media. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
Edit the Brand or Add a New One : Contribute to BrandGuide
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