Casino Ad Campaign

If you don’t want to put money in your competitors’ pockets, don’t put a generic casino ad out there. You don’t want to sell casinos; you want to sell your casino. If you spot an opportunity to go head to head and win, be sure to weigh the costs and benefits carefully. To get a piece of that audience of 103 million, you must be advertising on Facebook Mobile. Here are a few best practices to follow for success with casino Facebook mobile advertising. Start With a Small Budget – In most cases, a Facebook ad campaign isn’t going to be profitable from the start and there is no reason to go big from the get-go. Campaigns we run are highly customizable (Geo-Location, Scheduled Ads, User / Keyword Targeting) and are constantly optimized, on the fly. Campaigns are fully integrated to CRM, and reports are delivered upon request so you can always have complete understanding of your campaign status. With us Results are Guaranteed! Hard rock casino have had these cool design ads made, take a closer look at it at Ateriet.com, and find more design and food culture you can't live without. Red Square — The agency for what comes next. Red Square is the agency for what comes next. We deal in ideas, media and design that are category defying. Casino advertising managers spend days worried that their budgets will get cut while they watch others stay the same (or even increase) as the demands of the market increase. The fact is advertising done well can be just as valuable as any of the other tools casino marketers use.

The power of the internet has given anyone and everyone the ability to market their brand, find their audience and reach people in new and exciting ways. But it’s also made the world of brand management and marketing a very noisy place. If you’re ready to rise above the noise, keep reading for our tips on building a casino marketing plan that works:

STEP ONE:

To achieve real marketing success, you first need to identify what marketing strategies you want to use to drive business into your casino. To do this, you have to really understand your audience demographics and figure out what your customer wants. You hear a lot about identifying the “pain points” of a client–what problem does your client have that you can solve? It can be difficult to identify this but once you get clear about how you address the specific need of your client, the better off you’re going to be.

Casino Marketing Campaigns

STEP TWO

The next step is to take a good hard look at your budget. Where are your dollars going and where do they need to go? Are you spending tons of money taking out full page ads in magazines? If so, can you justify the ROI on those ads? If not, it might be time to consider the real value of the marketing dollars you’re putting into your campaigns. Things like print, advertising and digital strategy can all be monstrously expensive and if you aren’t putting your money in the right avenues, you’re wasting valuable dollars.

STEP THREE:

Casino marketing strategies aren’t just tied to the digital and print world. It actually starts with your staff. Understanding how hospitality, customer service and the key messages your staff are sharing about your casino and brand directly to your customers is an often overlooked but crucial component to a comprehensive plan. We did a great podcast episode all about hospitality with Jim White on Drivetime Marketing. It’s a great interview that discusses the key role that customer service and the philosophy of building your brand through service can play in the casino industry. At the end of the day, we’re in the entertainment and hospitality business. We need to make sure our customers feel welcome and want to stay and play longer.

If you’re at a point where you feel like you’ve tried everything and you’re starting to see some results but need help and mentoring to bring your marketing tactics to the next level, you’ve come to the right place. Our team of experts is happy to sit down with you and work through your casino marketing strategy to formulate a marketing plan that will start earning you real results and stronger ROIs. Reach out to us today!

We specialize in working with brands to hone in and find their target audience. We take your message and can work with you to make sure you’re reaching the right people, at the right time and in the right way.

Know the strengths of billboard advertising — as well as how those strengths fit your casino's brand strategy and media plan — and you’ll hit the jackpot. Here are 10 killer tips for how you can use billboards to gain a competetive advantage in your market.

1. Objective: Awareness.

Copyright Deceptology.com 2017

Billboard advertising is a mass medium, like TV. So reach out and talk to everybody who might be interested, not just your guests. Oh, and this is no place for direct response because, well, you just won’t get a response. 99.9% of those people driving by will not remember — much less call — that number. So keep it simple.

2. Get Noticed.

Copyright TheCoolHunter.com 2009

You have six seconds or less. Six words or less. So give that visual and those words synergy and memorability. Brand voice, colors and typeface should stay consistent for a quicker “get.” And avoid repetition. If your casino promotion tells the story, no need to say it again in the headline. Consider this: You should be able to shrink your billboard down to business card size, hold it at arms length, and get the main idea.

3. Know the Market.

Copyright NewNowNext.com 2015

If your billboard is in Silicon Valley, you’re speaking to a different group of people than if your billboard is in, say, the Bible belt. Fair warning: There are lots of eyes on your board. You’re pretty much guaranteed to get phone calls if you push the boundaries. Proceed with caution.

4. Consider the Competition.

Copyright Quora.com 2016

Casino Ad Campaign Manager

Make sure you know what your competition is doing. Zig where they zag. If you don’t want to put money in your competitors’ pockets, don’t put a generic casino ad out there. You don’t want to sell casinos; you want to sell your casino.

If you spot an opportunity to go head to head and win, be sure to weigh the costs and benefits carefully. If your message isn’t a super simple demonstration of superiority, that reader drives away confused. Or — worse yet —they remember your competitor. Times when it may be smart to go head to head? When your concert or show is top notch, and your brand is easy to identify. Or, if those players have to pass the competitor to get to you, you might want to remind them why that car ride is worth the drive.

5. Get in Early.

Copyright Coloribus.com 2015

Once you know your strategy, your market and your competition, snatch up that perfect location. Quick, before somebody buys it out from under you. And buy that location for as long as you’re going to want it. You can always change out the message, but you might not be able to get that board back. Besides, you’ll save ka-ching the earlier you are, and the longer your buy.

6. Use Digital to its Advantage.

Copyright Lamar.com 2017

Digital boards are great for real time opportunities. Is your progressive jackpot ready to blow? Are you counting down to the grand prize? You can change digital billboards instantly, without all that production cost. You can trigger by weather, suggesting, for example, guests avoid that rainy camping trip and head to your casino instead. And you can run different offers and test the response rates, too.

7. Put Some Spin on It.

Humans are much better at remembering concepts, humor and stories than they are facts. Go beyond the meat and potatoes and get your reader into your casino’s emotional mindset. Consider context — the space surrounding that board is your canvas, too. A board located knee-deep in snow might stir some ideas promoting a warm weather vacation prize. And don’t worry if you don’t have a big budget to do an expensive extension — a solid idea that memorably brands your property trumps budget any day of the week.

8. Make Directional Boards a Brand Opportunity.

Sure, a directional billboard can be a simple signpost, directing guests to your property. But you’re missing a brand opportunity if you don’t shout your casino’s personality at every turn. Use warmth, humor, style, whatever it takes to have that audience emotionally identify with you. That kinship they feel translates to loyalty. And that translates to guest visits!

9. Easy Does It.

Before you execute your billboard ads, take another look. Is there anything you can take out? Ax it. Be ruthless. Keep stripping words and visuals until you’re down to the bare bones of the communication. It’s tempting to add information, but remember: this is about a brand impression. You can use other mediums to share all the pertinent facts.

10. Think Beyond the Billboard.

A billboard is just the tip of out-of-home possibilities. If you draw from a larger metro area, transit stops, buses, cabs — they’re all great ways to share your brand’s point of view. Airport kiosks are smart places to speak with traveling gamers, and shopping malls offer you an environment full of consumers enjoying leisure time.

Casino Ad Campaign Management

Want a killer billboard campaign? Red Circle would love to dig into your brand and help you create smart, memorable, revenue generating out-of-home. Contact us for more information.